The Swedish Data Protection Authority (IMY) organized a roundtable on online political advertising.

This initiative follows elections held in Sweden, one of the first EU countries to do so since the entry into force, in October 2025, of the European regulation on political advertising. The discussion aimed to assess the authority's guidance on targeted online political advertising, gather contributions for ongoing debates within the European Data Protection Board (EDPB), and understand the practical aspects of implementation as well as the impact of its legal positions on the stakeholders concerned. Representatives from media companies, advertisers, and political parties participated in the exchange, as well as the Swedish Media Authority. IMY is the competent supervisory authority for the provisions of the regulation relating to targeted online political advertising (Articles 18-19), while the Swedish Media Authority supervises the majority of the regulation.