The South Korean Personal Information Protection Commission (PIPC) held its 6th Personal Data Protection Day Ceremony, focused on trust as a driver of innovation in artificial intelligence.

The ceremony, held on September 30 under the theme "An innovative artificial intelligence society, progressing through trust," was an opportunity for the PIPC chairperson to present the authority's future directions. These include innovating the data protection framework for the artificial intelligence era, strengthening organizational accountability and prevention mechanisms, as well as promoting citizens' rights. The Prime Minister also emphasized the need to establish a data protection system that ensures individuals' safety while allowing businesses and researchers to innovate freely.

The event was also marked by the presentation of 13 government awards and 52 commission distinctions, including the Order of Merit for Service to a professor for his work on managing risks related to artificial intelligence. A roundtable involving a delegation of citizens addressed young generations' perceptions of personal data and practical experiences related to the use of pseudonymized data. Furthermore, companies such as Meta, Kakao Mobility, and Robotis AI showcased concrete technologies, such as robotics and autonomous driving, demonstrating the security measures implemented for the protection of personal data.