The European Commission has published a code of good practices concerning the marking and labeling of content generated by artificial intelligence (AI).
This code, of a voluntary nature, aims to assist providers and deployers of generative AI systems in complying with the transparency obligations that will apply from 2 August 2026 under the AI Act. From that date, clear labeling will be required for deepfakes and texts generated or manipulated by AI on matters of public interest. Users must also be informed when interacting with an interactive AI system, such as a conversational agent. The document details the obligations of providers for machine-readable marking and those of deployers for explicit labeling in the absence of human review.